PlayNovation® is the first company in the world uniquely dedicated to using the new transdisciplinary Science of Play to identify and harness the powers of intrinsic motivation.  PlayNovation uses play, a newly discovered survival drive, as the foundation of biologically-inspired, personalized human-centered design to identify and scaffold upon the intrinsic motivators found within authentic free play.  PlayNovation’s data can be used for predictive analysis.

While many companies have laid claim to technology and gaming properties, PlayNovation as a unique “Play Pioneer” has developed and collated protected intellectual property in play.  We have been able to claim this territory because most people don’t know what authentic play is, and thus cannot lay claim to its inherent transformative powers.  For example, gaming is not always play.  And not every player likes to play games.  Play is much more than just gaming.  The design for personalized deep engagement needs to be at its core, play.  Today’s gaming mechanics can actually hijack and sublimate authentic play and contribute to play deprivation and its negative consequences.

There is a fundamental decoherence between contemporary design practices and the creative outpouring from our human biological design to play throughout our lifetime.

PlayNovation co-founder Stuart Brown research confirms that those who are the most successful and joyful in life had  identified and supported their authentic play throughout their lives.  There is a high social cost to human play deprivation, which we all pay for in one way or another.

“We cannot solve our problems with the same thinking we used when we created them.”

– Albert Einstein